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Catherine Wilde, Copywriter

  • Work
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Healthcare

Clients: Community Health Systems, Galen College of Nursing, KentuckyOne Health, Norton Healthcare, Jewish Hospital system, Baptist Hospital System, Clark Memorial Hospital, UofL Health, Good Samaritan Hospital (Dayton), Emerson Regional Hospital (Cincinnati), Mercy Hospital/Health (Cincinnati)

More Healthcare

I've worked for more hospitals and healthcare systems than I care to admit, but chief among them was Community Health Systems. As an owner or partner of more than 200 hospitals across the country, CHS constantly needed "co-op" type print, radio, TV, and outdoor that its members could make their own.

Events

These posters are two in a series created for the Kentucky State Fair, and printed at the historic Hatch Show Print in Nashville, TN. Mark Rosenthal art-directed the campaign, which is now part of the permanent collection at the Smithsonian Institution.

It was just a bit of a Tilt-A-Whirl moment when we heard that little piece of news!

Travel and Destinations

Clients: Kentucky Department of Travel Development, Louisville Regional Airport Authority, Daytona Beach Tourism, Kentucky Fair and Exposition Center, Kentucky State Parks, Sandestin Resorts, Marriott Hotel Louisville.

Appliances

My parents worked for GE, so it was funny to end up working on ... GE! I've also done a bunch of dealer ads and promotional material for them – and in a different life, for Frigidaire Appliances.

"Smart Safes," Cash Handling, and Document Protection

Another account I've worked on more than once over the years is FireKing International and its subsidiary companies.

The People's Republic (of Banking)

Other bank work: Bank of Louisville, Huntington National Bank (Ohio), and First National Bank.

Travel and Tourism, Conventions

They wanted booking agents and planners to know the new convention center was going to be really big, so we told them.

Civic Engagement

A series of bus and bus-shelter posters for a Louisville urban beautification group. It won some awards, and sure made the bus shelters sexier. My favorite bit was seeing the posters in giant form on the sides of city garbage trucks. Still can't quite wrap my brain around that meta-ness.

Government Work

Colon Cancer Prevention

A pro-bono campaign for the Colon Cancer Prevention Project. Chris Colby art-directed.

Legal/Intellectual Property

Unfortunately, these ads never happened. But I like them, and this is my website, so:

Public Utilities

Years and years of work for LG&E and Kentucky Utilities; so many years that I *almost* understood how rate structuring works.

Pharmaceuticals

Freelance branding and product launches for the DeLor Design Group and its clients, Eli Lilly Pharmaceuticals and PCS Health Systems.

Retail

I've had considerable experience writing for Yum! Brands in particular, plus some Wendy's co-op work, Darden Restaurants (Employee Benefits packages), and a few other non-food things.

Education

Clients: Kentucky Community and Technical College System, Galen College of Nursing, The University of Louisville, Jefferson County Public Schools

Healthcare

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More Healthcare

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Events

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Travel and Destinations

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Appliances

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"Smart Safes," Cash Handling, and Document Protection

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The People's Republic (of Banking)

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Travel and Tourism, Conventions

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Civic Engagement

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Government Work

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Kentucky Tax Amnesty "Amnesty Man" :30 TV

Colon Cancer Prevention

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Legal/Intellectual Property

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Public Utilities

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Kentucky Utilities "Energy Hog" :15 TV

Pharmaceuticals

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Retail

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Education

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